Project Implementation
Trial Run
The trial runs are conducted to help ourselves familiarise with the process of the workshops that require more hands-on instructions. For more technical activities, such as the honey cornflake and perfume making, having the trial run allowed us to ensure that the recipes we found online were accurate and feasible for clients.
Honey cornflake trial run
Perfume Making trial run
Actual Implementation
House visits for community mapping
House visit 1 - Community mapping with Edwin
House visit 2 - Community mapping with Weiyang
House visit 3 - Validation of card game with Weiyang
Execution of workshops
Click on the pic to find out more!
Workshop 1 - Finger painting with Zixuan and Ziwei
Workshop 2 - Photo album with Edwin and mom
Workshop 3 - Perfume making with Weiyang
Workshop 4 - Art and craft with Joanne
Workshop 5 - Perfume making with Edwin and mom
Manpower
Sandra
Project Lead, Finance Head
Jing Yi
Creatives Head
Rachel
Creatives Head
Gwen
Programmes Head
Amson
Research Head
RACI Chart
Timeline
August 2022
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PIP briefing 1
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Brainstorming ideas
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Confirmation of target group
September 2022
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PIP briefing + project pitch
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Contacting organisations for community mapping
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Drafting of interview questions for community mapping
October 2022
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Interviewing palliative care organisations (HCA, Dover Park, Asia Pacific, Singapore Hospice Council)
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Confirmation of partner organisation
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Qualitative and Quantitative Market Research (interview w HCA, public online survey)
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Drafting conversation cards
November 2022
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Community mapping (first house visit)
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Confirmation of project idea
December 2022
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Validation of conversation cards (with organisation and clients)
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Trial run for workshops
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First workshop executed
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Approval of conversation card game illustrations
January 2023
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Workshop executions
Detailed Gantt Chart
Budget
Source of budget: HCA
Proposed Project Budget:
Actual Project Budget:
Marketing Plan
Product: Memory Making workshop + Cardgame
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Our product is a series of workshops conducted in collaboration with patients under HCA STARPALS
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To ensure maximum attention and privacy between families, our workshops are also conducted individually per family.
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We pride ourselves on our activities as they revolve around the five senses
We also created a card game deck focused on improving patients’ quality of life and fostering better relationships between family members.
Product differentiation
Sensory memory making
Our activities were deliberately selected to target the five senses, allowing for the perpetuity of the families’ memories
Relatability
Questions asked in the card game were curated with the families’ acceptance levels and emotional stability.
Personalised experience
Each family will be able to walk away with their own personalised product and experience.
Price: Pro-bono / Free of Charge
Why?
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Encourage more families to take part in the memory-making experience
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Ensure the sustainability of the workshops
Place: In-home/ Oasis Centre
Why?
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More convenient for the patients who may not be physically able
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More personal & intimate for the family
Promotion: Word of mouth (Zoom/ WhatsApp)
To kickstart our project, we promoted our project to the various hospices during virtual interviews.
help to promote our service to the clients or refer interested ones to us.
Also managed to verbally pitch our project to potential clients themselves.
Challenges
What went well:
Casted our nets wide
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Most of them expressed their interest in working with us
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Ultimately chose HCA due to their extentive resources available
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They also possess other resources like manpower and their well-known HCA Oasis, which we felt could allow us to have increased chances of interacting with their patients.
Centered our activities around the clients’ 5 senses
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Recieved support from supervisors and partners
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Clients were receptive and enjoyed our activities
What went wrong:
Challenge 1:
Budget too high initially
Solution:
Adjusted our amount from an initial $107.50 to $64.31 (for 4 families)
Challenge 2:
Lack of flexibility of activities in Kit
Solution:
Changed the kit into workshops
Challenge 3:
Target Group was too specific
Solution:
Extended our target group to all ages
Challenge 4:
Myriad of changes; which prevented the solidifying of plans
Solution:
Came up with new ideas quickly